A digital marketing project: Employing content marketing strategy to mitigate the business turbulence of the UK’s food and beverage segment
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Table of Contents
2.0 Summary of Literature Review 3
2.2 The Impact of Content marketing strategies on customer satisfaction in the UK 4
3.0 Methodology and Data Collection 6
3.4 Data Analysis Techniques 7
1.0 Introduction
An effective method used by businesses to expand their reach among the masses and grow exponentially is content marketing strategies. A content marketing strategy refers to a procedure or plan which forms a framework for an organization’s operation in developing, commercialising, and distributing products to retain and attract existing and new audiences (Barbosa et al.2023). It helps provide information about the products to the customers to increase awareness and inculcate brand loyalty and trust. This paper will discuss the UK’s beverage business’s adoption of content marketing strategies to remove the issues and challenges.
1.1 Background of the study
The main focus of a business is to retain and attract new customers to increase awareness about their products and hence the profit. On this note, it has been observed that many business segments have started employing different marketing strategies to expand their audience base and improve their popularity among the masses. According to Bivona and Cruz (2021), in recent years, the food and beverage segment of the UK has faced many challenges and turbulence, like Brexit, the pandemic, the competitive market, and so on. This turbulence has hindered the smooth operation of the food and beverage segment of the