1. SWOT Analysis
● Strengths: Addressing my capabilities of strengths, my experience of working
in the marketing field has helped me in the development of my competencies
as a professional. Working in diverse environments with numerous people has
enhanced my capabilities of communication in the working environment.
Also, the experience over the years has helped me better manage creativity
and adaptability across difficult situations to bring about a positive result.
● Weaknesses: I feel that my short-tempered nature is a major weakness that
can negatively affect the organisation's practices. Also, the absence of patience
can lead to conflicts when things need to be done correctly.
● Opportunities: After I complete my MBA, my experience in the marketing
department will help me pursue a long-term marketing career. Also, the
presence of numerous opportunities in the field of marketing will be
unblocked after I complete my MBA, helping me to become more efficient in
the workplace.
● Threats: The change in the dynamics of the market since the pandemic can
arise as a threat, which I feel needs to be upheld with the constant
development of my skills
2. Future Goals and Enhancement of Research Skills
The change in the market dynamics has progressively allowed me to carry out my
activities. Regarding future goals, I feel that constant upgradation of skills is a
mandatory requirement. Also, understanding the inferences presented across the
module has helped me to enhance my knowledge base by constantly examining my
skills. As I critically address the situation, I feel that completing the MBA will help
me develop the professional competencies I had lacked beforehand and analyse
through my work experience. Also, the critical nature of the