Café Noonchi is a Korean pop themed café that serves our customer with products and
services that is related to K-pop. We as a themed café is looking to serve the customers with a
unique experience where they can enjoy foods and drinks that are themed on their favorite idols.
Since we are a café business, we are B2C model business and directly serving to the end
customers and are looking to serve the customer who is fans of K-POP idols.
Kushwah and R.K. (2018) argues that top executives of the company should take
decisions and act in an unstructured environment. Generally, the external environmental factors
are out of control of any company. The following are the positive and negative impacts of
external environmental factors:
There also might be some positive impact that we can benefit from as there are different
policies that can help the business to grow. Sharma, B., Arora, R. and Kharub, M. (2021) states
that the policies that need to be considered when looking at café business are health and safety,
labor laws, environmental laws restrictions along with other.
There are negative impacts of political factors. Moschieri and Blake (2019) stated that with
the political condition of the country being more unstable in nature, there might be some kind of
complication that can occur in establishing and running of the café. With frequent change in
ruling parties and political changes there might be changes in different regulation and new laws
enforced. We will have to keep on updating the plans on policies of the Café according to change
in political condition and try to run our cafe with adaptation to these. Political strikes and
political donations could hamper the running of the organization smoothly and may cause loss in
the business. With the political instability in the country due to different aspect such as election
Assignment Type: Individual Report Due Date: [Insert Due Date] Assignment Brief Objective: This assignment requires you to analyze and critically assess the external environmental factors influencing the operations of Café Noonchi, a K-pop-themed café targeting the niche market of K-pop fans. You will explore how political, economic, social, technological, and legal (PESTL) factors impact Café Noonchi’s operations, and discuss both the opportunities and challenges arising from these external conditions. Assignment Tasks: 1. Introduction Provide a brief introduction to Café Noonchi, outlining its business model (B2C), target market (K-pop fans), and unique positioning as a themed café in Nepal. 2. PESTL Analysis Conduct a detailed analysis of each of the following factors and their relevance to Café Noonchi: • Political Factors: Analyze how political instability, changes in policies, and potential regulations might impact the café’s operations. • Economic Factors: Discuss the economic climate, focusing on inflation, consumer purchasing power, and employment trends relevant to Café Noonchi. • Social Factors: Assess the social trends influencing Café Noonchi’s target audience, including changes in lifestyle, trends in K-pop culture, and demand for themed experiences. • Technological Factors: Explore how technology, including online ordering and digital engagement, could enhance customer experience and Café Noonchi’s operational efficiency. • Legal Factors: Review legal requirements, including health and safety regulations, labor laws, and import policies, and their impact on the café. 3. Opportunities and Challenges Discuss the positive and negative impacts of these external factors, including potential growth opportunities (e.g., increased spending power, technological advancements) and risks (e.g., political instability, rising costs due to inflation). 4. Recommendations Based on your analysis, provide recommendations for how Café Noonchi can leverage opportunities and mitigate risks related to external environmental factors. 5. Conclusion Summarize the key findings of your analysis and the importance of adapting to external factors for sustainable business operations. Format and Submission Guidelines: • Word Count: 1,500 – 2,000 words • Formatting: Use 12-point font, Times New Roman, double-spaced. • Referencing: Cite all sources using the APA style. • Submission: Submit your assignment via [University Submission Portal] by the due date
University/Course: BUS601
Uploaded: October 28, 2024
Files: 1